LightFinder app

Keywords e-commerce, lighting, mobile app, AR, AI, MLP, design sprint

Signify is the world leader in lighting for both professionals and consumers. However, according to the sales in 2018, the end shoppers purchased Signify products mostly via other e-commerce platforms e.g. Amazon, instead of its own B2C channels. To gain more B2C attention, and also a direct impact from the pandemic, Signify eagerly sought innovation for digital light purchase solutions, and the LightFinder app is one of the trials. The project started with qualitative research to understand customer behavior and needs, a design sprint to generate a test-proved concept, and followed with a quick iterative design & development process of the MLP delivery.

Company Accenture Interactive NL | Period 2019 - 2020 | My role Senior UX Designer

Team Leanne Bentley (Senior Product Design), Katia Rúa Piñeiro (Product Designer), Guido Baratta (Design Director), Katarina Bagherian (UX Researcher), Tim van Letht (Product Owner), Gert Jan Oostenrijk (Business Analyst), Rozemarijn Burger (Business Analyst), Valentina Salvi (Service Designer), Lucas van den Elshout (Service Designer), Anne van Diepen (Service Designer), Denis Coppola (Delivery Lead), Michelle Kol (Project Manager), Onur Hüseyin Çantay (Dev iOS), Andrei Popilian (Dev iOS), Ester (Dev iOS), Ege Kuzubasioglu (Dev Android), Gabriel Pozo Guzmán (Dev Android), Inake (Dev Android), Ritika Tandon (QA), and Joahnna Damiao (QA).

“Key pain point fails on product understanding, simplicity and clarity of the information.”

Based on the user research, we found out that most of the end customers know little about lighting. They could easily get lost in the specifications such as fitting, lumen, etc. Terminologies like ‘intensity’, or ‘color temperature‘ are always a pain in the ass. The team, therefore, decided to focus on the key challenge, “How might we simplify & clarify the product search” and further carried it to the design sprint.

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What happened next

After the design sprint, the team spent 6 months to delivery the MLP product, and launched the app in the US market. During which time, the design team continuously made improvements via iterative prototyping. We tested out our designs with lo-fi prototypes within each sprint and successfully translated the original Signify branding into a digital design system, which offers better accessibility and readability.