de Bijenkorf

Keywords e-commerce, loyalty, b2b, data-proof, branding, omnichannel, service, responsive web, mobile app

De Bijenkorf is a chain of high-end department stores in the Netherlands, with its flagship store on Dam Square in Amsterdam. The vision of de Bijenkorf is to become a LOVER brand, a SUSTAINABLE brand, as well as a MAGICIAN brand, inspiring the customers with beautiful design, both online and offline. At the moment, de Bijenkorf is in its transition of digitalization, by 2021, it owns digital channels (web and app) across the Netherlands, Germany, France, Belgium, and Austria.

Company de Bijenkorf | Period APR 2021- Now | My role Product Designer, Team CDL (Customer Data & Loyalty), Team Omnichannel

Team Eleonora Ibragimova (UX Lead), Katie Rylance (Product Designer, App), Stephan Brandenburg (UX Researcher), Irem Cayci (Product Designer, Checkout), Bastiaan Burghardt (Product Designer, Orientation), Roxana Cociorba (Product Designer, Service), Ian Gu (Product Designer, Selection), HuiLing Fu (Service Designer), and my scrum teams (CDL, Omnichannel) members incl. PMs, BEs, and FEs.

Promotion video of de Bijenkorf website launched to BE market.

de Bijenkorf Membership

Team CDL, also known as Customer Data & Loyalty, is responsible for the full customer journey around membership, starting from login and registration. To enable a premium shopping experience, de Bijenkorf also provides special membership benefits, such as personal shopping/styling, masterclasses, brand events, etc. All these unique services connect our customers and the brand, making them feel specially treated throughout the shopping.

Keywords loyalty program, personalization, online/offline, customer service, engagement, data-proved, A/B testing, responsive web

Team Maria Borovchenkova (Product Owner), Olga Sergeeva (Scrum Master), Mark Boere (Lead Front-ender), Tomomi Suda (Front-ender), Sophie van Wersch (Front-ender), Alexander Abramov (Back-ender), Daniel Guggenheim (Back-ender), Lucy Kowalski (Back-ender)

Contact to learn more about the project de Bijenkorf Membership

StockRunner

Team Omnichannel is responsible for internal B2B projects, such as logistic tools, help center systems, etc. This year, to ensure our luxury brand partners have a better B2B2C experience, the team worked on a revamp of the StockRunner tool, which covers the full logistics of a purchased product, from the reception of order request, stock check, handover from brand store to de Bijenkorf distribution center, posting request, courier pickup, track & trace, return, etc. It is also integrated with the help center system, to make sure each customer-facing department is fully synced with product status in real-time.

Keywords B2B, logistic, stock information, luxury brands, process improvements

Team Maria Borovchenkova (Product Owner), Marloes de Haan (Scrum Master), James Wakefield (Lead Front-ender), Amaka Atoyebi (Front-ender), Nilay Gokirmak (Front-ender), Adnan Labiadh (Full-stack dev), Kevin van Mastrigt (Back-ender), Oren Ziv (Tech Architect), Jeffrev van der Slot (Business Analyst)

Contact to learn more about StockRunner

Illustration System

Illustrations, an important part of our visual identity, are widely used both in stores and in digital products. However, the current situation could not allow the digital product designers to easily generate illustrations, nor be smoothly integrated within the design system. To solve this, a group of designers within the organization initiated this project, investigating and experimenting with illustration systemization, aiming to integrate it as a part of the design system as well as a part of the design & development process.

Keywords design system, illustration, branding, operation

Team Katie Rylance (Product Designer), Irem Cayci (Product Designer), Kevin Timmermans (Digital Designer)